Adidas launches Team Mode with a Tango League takeover on the River Thames.
Project overview
In the Tango League finals, there’s no room for neutrality—so what better stage than the fast-moving River Thames? The team crafted an unforgettable floating stadium, set against the iconic backdrop of Tower Bridge.
Tickets sold out in 60 seconds, with 500 lucky guests enjoying top-tier football, live music from London artists, and appearances by world-class footballers. The launch of the new adidas Team Mode collection featured unique interactive experiences throughout the event.
As Design Director, I was responsible for creating the event identity and overseeing the design team across all graphic elements.
In the Tango League finals, there’s no room for neutrality—so what better stage than the fast-moving River Thames? The team crafted an unforgettable floating stadium, set against the iconic backdrop of Tower Bridge.
Tickets sold out in 60 seconds, with 500 lucky guests enjoying top-tier football, live music from London artists, and appearances by world-class footballers. The launch of the new adidas Team Mode collection featured unique interactive experiences throughout the event.
As Design Director, I was responsible for creating the event identity and overseeing the design team across all graphic elements.
Agency: Jack Morton
Project: adidas Creator Dock
Role: Design Director
Photography: Jane Stockdale
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Project: adidas Creator Dock
Role: Design Director
Photography: Jane Stockdale
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