The world’s first touring F1® Exhibition
Project overview
Expertly curated with support from some of the sport’s most renowned figures, The Formula 1® Exhibition offers a unique perspective on its rich history, current appeal, and future innovations.
We collaborated with the lead agency Round Room, exhibition designers Real Studio, and sports data specialists Sportchord to develop the visual storytelling for its debut in Madrid. Since then, the exhibition has travelled to multiple European destinations and North America.
Developing the graphic design for the world’s first official touring F1® Exhibition required a modular system that ensured consistent design across multiple topics and themes, while being adaptable across different locations and languages. The key challenge was simplifying the sport’s complex technical and historical aspects through archival photographic curation and clear information design, making it engaging and accessible for visitors.
Round Room: (Lead Agency) Overall Production
Real Studio: Exhibition Design
SportsChord: Sports Data Visualisation
Hingston Studio: Visual Identity
Karen MacPherson: 3D design support
