A dynamic visual identity where Jameson’s ‘Three Things’ can thrive.
Project overview
Three is a significant number for Jameson; it’s their three ingredients, triple distilled to get that great distinctive flavour. Having recognised the power of three, we used it to create a global experience platform; Jameson ‘Three Things’ which promotes talent in music, film and culture. All done through the lens of ‘Three Things’ you love.
As design director, I developed the visual identity, helping to create a global toolkit and ensuring its flexibility to adapt to a plethora of different Jameson events and existing cultural initiatives.
Agency: Jack Morton
Project: Jameson Three Things
Role: Design Director
Three is a significant number for Jameson; it’s their three ingredients, triple distilled to get that great distinctive flavour. Having recognised the power of three, we used it to create a global experience platform; Jameson ‘Three Things’ which promotes talent in music, film and culture. All done through the lens of ‘Three Things’ you love.
As design director, I developed the visual identity, helping to create a global toolkit and ensuring its flexibility to adapt to a plethora of different Jameson events and existing cultural initiatives.
Agency: Jack Morton
Project: Jameson Three Things
Role: Design Director
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