A visual identity for Jack Morton’s innovation practice.
Project overview
The thinking behind the ‘X’ mark for Jack Morton’s innovation practice, was the notion that successful innovation is the meeting of many minds to offer alternative perspectives. In graphic terms – multiple components coming together to form a unified whole.
Squares were built on a grid where the components of the ‘X’ can adapt, change and animate to evolve and suit different purposes. The design was considered and optimised to work well at favicon scale, to cut through visual noise both in the browser and on social media.
The thinking behind the ‘X’ mark for Jack Morton’s innovation practice, was the notion that successful innovation is the meeting of many minds to offer alternative perspectives. In graphic terms – multiple components coming together to form a unified whole.
Squares were built on a grid where the components of the ‘X’ can adapt, change and animate to evolve and suit different purposes. The design was considered and optimised to work well at favicon scale, to cut through visual noise both in the browser and on social media.
Agency: Jack Morton
Project: Jack Morton X
Role: Design Director
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Project: Jack Morton X
Role: Design Director
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Rotational values on axis X, Y & Z. Coordinates created
using Google random number generator.
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