Game-changing innovation made easy at Mobile World Congress.
Project overview
Ericsson, a leader in the ICT industry and 5G innovation, uses Mobile World Congress in Barcelona to showcase thought leadership, engage customers, and promote new products. Following a rebrand focused on customer-centricity, this year's 6000sqm experience needed to reflect that vision, offering a seamless and engaging journey.
Visitors entered through a sensory anechoic foam soundscape, referencing Ericsson’s 5G testing facility. The central feature, "the drum," served as a hub for exploring interactive product demos. Beyond the busy show floor, cafés, bookable restaurants, and meeting rooms provided spaces for business discussions. Post-event, we developed Ericsson’s new event guidelines.
As Associate Creative Director and graphic design lead, I led the design team team, contributing both creatively and strategically across the event.
Ericsson, a leader in the ICT industry and 5G innovation, uses Mobile World Congress in Barcelona to showcase thought leadership, engage customers, and promote new products. Following a rebrand focused on customer-centricity, this year's 6000sqm experience needed to reflect that vision, offering a seamless and engaging journey.
Visitors entered through a sensory anechoic foam soundscape, referencing Ericsson’s 5G testing facility. The central feature, "the drum," served as a hub for exploring interactive product demos. Beyond the busy show floor, cafés, bookable restaurants, and meeting rooms provided spaces for business discussions. Post-event, we developed Ericsson’s new event guidelines.
As Associate Creative Director and graphic design lead, I led the design team team, contributing both creatively and strategically across the event.
Jack Morton Worldwide
Role: Associate Creative Director
Role: Associate Creative Director
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