Enabling EE consumers to innovate through an enhanced sensory experience.
Project overview
As part of EE’s brand refresh and working in house with the brilliant team at branding studio Zag, Father sound design, and olfactory specialist Prosody London, I helped shape EE’s new environmental and sensory design vision, including the creation of environmental guidance and toolkit, an extensive sonic library, and a signature scent for retail and experiential settings.
Zag: Branding
Father: Sound Design
Prosody London: Olfactory Specialist
Role: Design Director
As part of EE’s brand refresh and working in house with the brilliant team at branding studio Zag, Father sound design, and olfactory specialist Prosody London, I helped shape EE’s new environmental and sensory design vision, including the creation of environmental guidance and toolkit, an extensive sonic library, and a signature scent for retail and experiential settings.
Zag: Branding
Father: Sound Design
Prosody London: Olfactory Specialist
Role: Design Director
Sound
EE’s liberating sound is percussive and rhythmic, inspiring us to keep moving forward and have a go! EE’s ‘smart dots’ unite with a rhythmic thud or click, creating an emotive and uplifting sonic identity that lives across multiple touchpoints.
EE’s liberating sound is percussive and rhythmic, inspiring us to keep moving forward and have a go! EE’s ‘smart dots’ unite with a rhythmic thud or click, creating an emotive and uplifting sonic identity that lives across multiple touchpoints.